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Commercial Marketing course is a professional training program that teaches effective brand and product promotion at the point of sale – in stores, displays, and shelves. With this course, you will gain deep knowledge of strategic thinking in Commercial Marketing, consumer behavior, and sales stimulation techniques. The Commercial Marketing training presents approaches that ensure the brand wins at the moment it meets the buyer.
What you will learn during the Commercial Marketing training
The Commercial Marketing training covers the following key topics:
Concepts of Commercial Marketing and approaches to sales channels
Product presentation strategies at the point of sale
POS materials, merchandiser activities, and campaign management
Analysis of consumer behavior and its impact on sales decisions
Effective collaboration and planning methods with the commercial team
The Commercial Marketing course explains these topics through real market examples and provides you with practical approaches.
Commercial Marketing training is designed for professionals working in marketing, sales, and distribution, brand managers, trade representatives, field managers, and anyone who wants to ensure product success at the point of sale. If you want to learn how a product can be chosen more often, purchased, and remembered in the store, the Commercial Marketing training is for you.
Why Commercial Marketing course?
The Commercial Marketing course is based on real experience and covers international approaches in FMCG, retail, and distribution sectors. The training is enriched with interactive lessons, practical tasks, and field examples. Increase your visibility and influence at the point of sale, and boost your brand’s results with the Commercial Marketing course.
If you are unsure where to start, call us!